Access Bank Ghana in line with its commitment to positively change the narrative about Africa, has made a move to launch an online television series to showcase Ghanaian creativity across the continent.
In view of this, together with some entertainment sector players, the bank would be Premiering (at the end of October), ‘All Walks of Life,’ which is a series that will be looking at tackling social, economic and various topical issues.
The new online series features renowned Ghanaian actors such as Adjetey Annang, Nikki Samonas, Roselyn Ngissah, Belinda Dzattah and among others.
The series which was co-created by Access Bank and Emerge Advertising is also aimed at unearthing new talents in the movie industry to help it grow, thus it would also feature some new faces.
The launch of the ‘All Walks of Life‘ series was streamed online to audiences and attended virtually by Access Bank’s Regional Managing Director, Mr Dolapo Ogundimu and the Head for Marketing and Communications for the Access Bank Group, Amaechi Okobi.
Mr Olumide Olatunji, Access Bank Ghana’s Managing Director revealed that the Bank has sunk its feet into the entertainment and creative industries in a bid to enable, empower and spotlight the best talents across the continent in a refreshing and exciting way.
Explaining to guests the inspiration and rationale for the series, the Head of Corporate Communications for Access Bank Ghana, Nana Adu Kyeremateng drew the link and relationship between people from every social bracket in society hence the title “All Walks of Life.”
The Bank’s Head of Corporate Communications further said that the actors in the series were only fictional characters and not brand ambassadors for the bank and their roles in the series will reflect what people witness in everyday life.
Mr Kyeremateng further explained that the online series will have 13 episodes in the first season.
He revealed that the series would be premiered on Friday, October 30 at 9:01pm will run on the Bank’s YouTube channel.
“We are extremely excited about this new online property which will consolidate our online footprint and help us build stronger connections with our customers and the public.”
Random African loves writing about the African continent. He is consistently in touch with happenings in every part of the continent and derives joy from providing fresh and crisp information for his audience.